CRIMSON HOTELS ACQUIRES REGENCY HOTEL, KENSINGTON LONDON

Crimson Hotels has purchased the Regency Hotel in London's Kensington area from Corncrest for more than £100 million (around £971,000 per room) and subsequently signed a franchise agreement for the 103-room property with Hilton Worldwide for its DoubleTree brand. London-based, independently owned hotel group, Crimson plans to invest £10 million converting the hotel to DoubleTree specifications and it is scheduled to reopen in early 2016 as the DoubleTree by Hilton London - Kensington

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